The Social Media Guru: Hayley Bloomingdale
As the Associate Editor and Social Media Manager of Moda Operandi — the uber glossy shopping site founded by Lauren Santo Domingo and Aslaug Magnusdottir, (you can buy Carven resort '13 like, right now!) — Hayley Bloomingdale's knee-deep in the social media revolution, luxury edition. Yes, the blonde-haired Pinner/Twitterer/Instagrammer was snapped by Bruce Weber for a Vanity Fair editorial that chronicled a slew of young scions, but Bloomingdale's successfully proven she's more than just a famous last name. With e-commerce competition further than the eye can see, @hayleybloom, as she's known to her followers, is making M'O's voice (or, to keep it consistent, @modaoperandi) one you actually want to hear. "I love the immediacy of social media," Bloomingdale exhorts. "Within seconds of posting an image on Instagram or sharing a link on Facebook, you can see the feedback from your fan base. It's gratifying to see the responses (good or bad!) and helpful to plan the next step." Which, for her, is always one ahead: While Pinterest, she claims, is already making moves to "replace the old standbys of Facebook and Twitter," in another year she's sure "we'll have something else that we love." Whether it's the "Pin-sta-book-er" of her dreams or not, somehow we bet Ms. Bloomingdale will be on it like we're on Prabal's Moda sale. Are you tweeting at her yet?
Hair by Sera Sloane Bishop, makeup by Erin Green and Tiffany Patton.