Bay Area residents are already well aware of how utterly inspiring Northern Cali can be. So it should come as no surprise that big brands are starting to take note of the area, using it as a muse for collections for the likes of Quiksilver and Rodarte, and in editorials by Hedi Slimane and Vogue China's heavy-hitters.
Now joining those ranks is mega-retailer Urban Outfitters, which set up shop in San Francisco and the surrounding area (Half Moon Bay and Big Sur seem to have made an appearance) in the company's latest February 2012 catalog.
With pictures too pretty to chuck in the trash, we felt it only right to bring you some of our favorite images featuring the Bay as their backdrop. Check them all out after the jump, and do a little (Northern) California dreamin' along with the masses.