This Instagram-Famous Indie Beauty Brand Just Hit Ulta

In terms of consumer spending in 2017, it makes sense why more people shop online than in-store: It's just easier to buy throw pillows when you're laying in bed. But when it comes to beauty, brick-and-mortar stores can't disappear by way of Blackberry messenger (RIP) because people want to try on a BB cream or lipstick before they buy it — which is why retailers like Sephora, Ulta, and Blue Mercury are thriving.
What's even more exciting? When the brands you've been stalking on Instagram — the ones that have only ever existed on your computer screen — hit big beauty box stores. And this past week, one of our favorite beauty stores has just brought a killer indie beauty brand from only only to select stores across the country — and it's bringing the top-rated liquid matte lipsticks with it. Enter: Dose Of Colors.
Advertisement
While Dose of Colors was recently brought to select Ulta Beauty stores across the country, it won't be available in every location — yet. For now that, you can pick up the brand's products in California, Florida, Texas, Illinois, New Jersey and Pennsylvania. No word yet on when, exactly, other stores will open.
@doseofcolors
And while we already know that Ulta has a killer holiday collection going on right now, with something for every beauty lover on your list, there's no time like the present to stock up. If you're in the roll-out zone, we'd recommend grabbing some of the DOC incredibly long-wearing, matte liquid lipsticks for someone special's stocking. Shipping costs need not apply.