It's not all that often that beauty brands crowdsource ideas from customers. But some — if you offer enough suggestions — will listen. And that's exactly the case for the Australian body and skin-care brand, Frank.
After the body scrub-turned-Instagram-sensation blew up social media, fans wanted more. The requests: stronger packaging, cuter colors, and more travel-friendly options. Luckily for you, Frank recently announced a full-blown redesign, featuring a more millennial-approved aesthetic. While brand did not reformulate the popular scrubs, the one thing that did change is the casing it comes in. That means: Candy-hued exterior that finally coincide with the scrub inside — packaged in lightweight sizes that you can throw into your suitcase or purse without the worry of spillage.