Glossy lids have taken over. With Pat McGrath creating a high-shine blush lid at Valentino, and over 23,000 #glossyeyes posts on Instagram, it's fair to say the latex-look lid is here to stay. As fresh and clean or as bold and bright as you choose, the look is part of the wave of more experimental and playful beauty seen both within the industry and online.
"They're definitely an antidote to the traditionally ‘made-up’ look that people are increasingly moving away from," Kirsty Gaston, freelance makeup artist for 3INA, reiterates. So how can we create the look at home? "The new Eye Gloss by 3INA is really easy to use, with a sponge applicator that means no brushes or applicators are necessary. It comes in four colors (including clear) so you can tone it down or up depending on how you’re feeling," Gaston explains. "Just swipe the applicator straight across the eyelid for a really easy application, or dab on with fingers for a more understated shine." Since the 3INA gloss isn't yet available in the U.S. just yet, try M.A.C. Eye Gloss or Milk Eye Vinyls.