Taylor Swift Ready For It Reputation Football Game FSU

Skip navigation!

Jason Merritt/Getty Images.

In a surprising move, Taylor Swift previewed her new single, "...Ready For It," during the Alabama-Florida State football game Saturday. The Grammy winning singer, 27, released the full track off her newest album, Reputation, on iTunes and Spotify Sunday morning.

"...Ready For It" has lyrics like "Are you ready for it?/So baby let the games begin/The
games begin/The games begin (Are you ready for it?)," making it the perfect song to get you hyped up to watch your favorite sports team. Fans are already speculating about who the song could be about, with many people guessing Joe Alwyn, Swift's current boyfriend.

AdvertisementADVERTISEMENT

Are you #readyforit?

No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
— ESPN (@espn) September 3, 2017

Choosing to debut a song during a college football game may seem off-brand for Swift, but it actually makes a lot of sense. First of all, it's unexpected, keeping fans on their toes. And Swift's first single off Reputation, "Look What You Made Me Do," had a song and video that was an ode to all her haters and played up a lot of her biggest rivalries, including those with Katy Perry, Kanye West, and Kim Kardashian. And Alabama and Florida State is one hell of a rivalry (though not the biggest rivalry for either team). Swift also must have known that one of the first major college football games of the season, between teams ranked 1 and 3, was going to draw a massive audience.

Response to both the song and the singer's decision to release it during a college football game have been decidedly mixed. Self-proclaimed Swifties love it no matter what, of course. And it's a false dichotomy to assume sports fans and Swift fans have no overlap, so some football fans were pleasantly surprised by the move.

TAYLOR JUST DROPPED A SONG LITERALLY EVERY SWIFTIE RIGHT NOW #ReadyForIt pic.twitter.com/mMFsjJ2era
— Taylor Swift Updates (@TSupdated) September 3, 2017

Taylor Swift's new song premiered during college football, and it's much better than that other song:https://t.co/0IqPFhral2
— SB Nation (@SBNation) September 3, 2017

I don't really understand why she's sponsoring college football and those schools but if it means new music then HELL YEAH!!!
— Alex (@SwiftieAlex) September 3, 2017

I AM #READYFORIT pic.twitter.com/uQPVO91tjU
— Shayne (@RKTay) September 3, 2017

Not everyone was so thrilled, however.

Dear @espn,

Stop playing Taylor Swift's new song during college football promos.

Sincerely,

College football fans everywhere
— Chelsea Leigh (@Cowbell_Cobra) August 31, 2017

Using Taylor Swift's terrible new song as a college football promo is such a bad call on so many levels, ESPN.
— Andrew Bucholtz (@AndrewBucholtz) September 2, 2017

TAYLOR SWIFT IS USING ESPN TO RELEASE HER NEW SONGS AND SHE IS BEING SO CASUAL AND SNEAKY ABOUT IT! I AM SO UNCOMFORTABLE!
— brooke (@brookelebaron) September 3, 2017

Whether you love it or hate it, you can't deny that everyone's talking about it. And maybe that's the point.

Read These Stories Next:

The Saddest Breakup Songs Of All Time

Happy Songs That Will Instantly Put You In A Good Mood

Grown-Up Hanson Drops Amazing Acoustic "MMMBop" Cover

More from Music

Latina Artists Rarely Get Their Flowers. Billboard Women in Music...

In 2018, a Washington Post article pondered, “Is the Latin music industry finally ready to embrace women?” Five years later, a Billboard article stated

by Brenda Barrientos

Cowboy Carter Isn’t Revenge. It’s A Reeducation.

In Beyoncé’s Homecoming film, a seminal text for any card-carrying member of the Beyhive, Nina Simone’s voice kicks in at around the 16-minute mark. I

by Kathleen Newman-B...

Beyoncé Going Country Is Already Causing All This Conversation

In the lead-up to her highly anticipated Act II album, Cowboy Carter (out on March 29) —a countrified continuation of her culture-shifting three-act proj

by Njera Perkins

Mexican Regional Connects Me With Family Despite Physical & Cultu...

The phrase “ni de aquí, ni de allá” — Spanish for “not from here, nor from there” — has echoed in my mind for as long as I can remember. I

by Natalie Arroyo Ca...

Latines Are Pivotal To Americana Music’s Past & Its Future

If you look at the history of the Americana music genre — loosely defined by a fusion of folk, blues, country, and jazz — you will find that Latine mus

by Nicole Froio

Is Karol G and Young Miko’s “Contigo” Music Vid...

On Valentine’s Day, Karol G dropped her latest single “Contigo” with Tiësto, a love song sampling Leona Lewis’ 2007 hit “Bleeding Love.” T

Black History Month 2024

When Artificial Intelligence Makes Black Music, Who Really Wins?

When the artificial intelligence-generated track “Heart On My Sleeve”, featuring Drake and The Weeknd’s voices — without their consent — went vi

by Njera Perkins

The Queen’s Gone Country — What We Know About Beyoncé’s Renais...

There’s a popular saying that we all have the same 24 hours in a day as Beyoncé, but the way the global phenom works nonstop, that adage can’t be accu

by Ineye Komonibo

Unbothered
Usher, King of R&B, Is The Undisputed Super Bowl LVIII Champion
In what many salty NFL fans are calling a “scripted win,” the Kansas City Chiefs walked away with the championship at the 2024 Super Bowl. But the real
by Ineye Komonibo

Unbothered
Is It Time Beyoncé & Jay-Z Stopped “Showing Up” To The Grammys?
How many times? How many times are we going to do this? Time and time again, The Recording Academy tells us exactly what kind of institution it is. We shou
by Kathleen Newman-B...

Somos Latinx
How “Latin Music” Erases The Black Origins of Many Ge...
“If you’re advertising something I create with a name [I didn’t choose], nobody should have the right to come and change the name.” For the late Ma
by Shaadi Devereaux

Unbothered
Victoria Monét’s Been A Star — Now She’s A Gra...
Whenever awards season rolls around, it’s easy to become disillusioned as we watch, year after year, as the voting bodies and powers that be recognize th
by Ineye Komonibo

R29 Original Series

AdvertisementADVERTISEMENT