Ikea's New Products Look WAY More Expensive Than They Are

Photo: Courtesy of Ikea.
Ikea's design ethos is usually summed up as sleek, functional, and minimalist. But, if you think you know the furniture brand's look like the back of your hand, think again: For the month of August, the retailer is rolling out a collection of home furnishings in deep, saturated hues and golden accents — a stark departure from its typical neutral, Nordic-chic aesthetic.
The lush styling of the brand's August catalog shows us that if anything, the Swedish chain is on-trend: The millennial pink-painted rooms, flamingo decor, and abundance of palm prints evokes the Beverly Hills Hotel-inspired decor trend that's all the rage right now. Tropical touches aside, the new catalog also brings forth a few highly functional products — from sustainable dining chairs to ottomans with generous storage space — that can pass for high end designer pieces. Click through for a highlight of what will be hitting Ikea stores (and online) this coming month.
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Photo: Courtesy of Ikea.
The upholstery of this armchair is removable and machine washable. The chair also comes with back pockets for extra magazine or tablet storage.

Ikea KOARP Armchair, $149, available at Ikea in August
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Photo: Courtesy of Ikea.
This vibrant rug is handwoven in wool by Indian and Bangladeshi workers guaranteed fair wages and safe working conditions.

Ikea KRÖNGE Rug, $349, available at Ikea in August
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Photo: Courtesy of Ikea.
The subdued flamingo pattern on these covers are on-trend without being over the top.

Ikea MAJBRITT Cushion cover, $6, available at Ikea
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Photo: Courtesy of Ikea.
The perfect mood lighting doesn't have to cost you a fortune: These doubled-layered paper lamps come with small holes, so a small amount of light will shine through to create a warm ambience.

Ikea MAJORNA Floor lamp with LED Bulb, $34.99, available at Ikea
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Photo: Courtesy of Ikea.
With this brass grid frame, which comes with paper clips and hooks, curating your own photo collage is easier than ever.

Ikea MYRHEDEN Frame, $14.99, available at Ikea
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It only takes 30 seconds to unfold this sofa into a double bed.

Ikea HAMMARN Sofa Bed, $125, available at Ikea in August
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Photo: Courtesy of Ikea.
Made with a blend of wood and recycled plastic, this chair features a bowl-shaped curve designed for prolonged periods of seating.

Ikea ODGER Chair, $75, available at Ikea in August
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Photo: Courtesy of Ikea.
The new collection also includes a number of pleated, lightweight throws designed for summer temperatures.

Ikea VÄGMÅLLA Throw, $14.99, available at Ikea
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Photo: Courtesy of Ikea.
The gradient colors of this high pile rug compliments any wooden floors.

Ikea VINDUM Rug, $129, available at Ikea in August
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Photo: Courtesy of Ikea.
This colorful chest features different-sized drawers for your clothing storage needs.

Ikea VISTHUS Drawers, $165, available at Ikea in August
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hosted by Beatrice Copeland.
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