YouTube Beauty Influencer Owned Makeup Brands

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This article was originally published on June 20, 2017 at 6:15 PM.

When it comes to beauty recommendations, there's no better place to look than on YouTube. After all, vloggers spend hours testing, swatching, and reviewing products just so they can tell their millions of subscribers exactly how to use it. So, naturally, whenever one comes out with a beauty line, you can expect it to be good.

And this season is no exception. There are plenty of up-and-coming launches from influencers on the video sharing site that you will not want to miss — from Kathleen Lights' six new nail polishes to Huda Kattan's liquid lipsticks. Ahead, check out the ones that are completely worth the hype.

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