The saga that is the Sunny Co. red swimsuit might finally be coming to an end. What started as a fun Instagram promotion for a small brand but then quickly morphed into a full-blown viral mess looks like it's going to have a happy ending after all.
If you don't know what we're talking about, here's a quick catch-up. On May 2, Sunny Co., a swimwear brand started by two University of Arizona business students, posted a photo of their Pamela swimsuit in red on the company's Instagram account. The post promised that any customer who shared the post would be able to purchase the suit (regularly priced at $64.99) for just the cost of shipping and handling. The post went viral, and then things started to get out of hand. Some customers had success with the code, but others reported being charged full-price for the suit, not just shipping and handling. The suit quickly sold out, and Internet chaos ensued.
Sunny Co. released an official statement aimed at making things right for their customers. Company co-founder Brady Silverwood said, "My main priority right now is to fulfill all of the orders we have received. I won't be satisfied until we do so." The company also promised refunds for anyone who inadvertently paid full price for the Pamela. It doesn't appear that those refunds will happen automatically. The statement says, "customers can file a claim for a refund." Be forewarned, though. The website says that if you get a refund, you will not be receiving one of the swimsuits.
Sunny Co.'s press release and their website both say that customers can expect their Pamelas to arrive within three to six weeks. Also, if you reached out to the company directly and haven't yet heard back, the website asks for your patience. They say they have received over 50,000 messages since the promotion.