Liquid lipstick can be a fussy beast. The formulas are meant to go on wet, dry in an instant, and stay put for hours — but that's usually just a pipe dream. More often than not, you have to sacrifice hydration for it to last longer than a few hours. Then, when it does start to fade, it does so in the most haphazard manner. The pigment settles into the outer corners of your mouth while the center of your lips are as bare as a newborn baby’s bottom. And if you’re not furiously checking every mirror to scrape away the excess, then you’re sitting there brimming with anxiety.
Needless to say, I made an oath to myself that the next liquid lipstick I swipe on must be bulletproof — on every part of my lips — and I may have just found "The One." Enter: Winky Lux’s Double Matte Whip.
If the brand sounds familiar, that's because it's the same company that brought you flower-infused lipstick, but this might be its most impressive launch yet. Housed inside a tube with a doe-foot applicator, the liquid formula delivers powerful punch of color that promises you one thing: It will not budge. The lipstick itself feels lightweight on lips, but once it's on — it's on. Even better, each one is named after a dessert — Angel Food, Cookie, Lolli, Shortcake, and Whoopie Pie — and is scented with a subtle whiff of vanilla.
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The ultimate swatch test is only as a strong as how much they stay on after you try and rub it off. And these did. Not. Move. Even after more than a few hours on my hand and rinses through water, the colors were still there. (Granted, some pigment faded, but there was no sign of flaking.) So, I fell asleep with the remnants of color on my hand, and while a bit of the red shade transferred to my pillowcase, for the most part it remained in place.
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By that next morning, I was sick of carrying around the long-wear formulas on my hand so, naturally, went to wash all five off — which would have been lovely, if any would actually come off. Two rounds of soap and cleansing oil later, and there are some distinct stains left behind. A good stain means an even better formula — and if these lipstick footprints prove anything, it's that these new lippies are some of the best.
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Winky Lux Double Matte Whip Liquid Lipstick in Angel Food, $13, available at Winky Lux.
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