In most respects, the in-demand room resembles all other conference rooms in the office — one wall is covered with a whiteboard, the center table opens up to reveal the same USB ports and plugs, and there is a screen on another wall for presentations. Sounds standard enough, no? But what sets it apart is that this room is small — really small.
The idea for the miNY room came from Ji Lee, Facebook's Creative Strategist, who was searching for the New York equivalent to the Gravity Room, a popular space in Facebook's Menlo Park headquarters, where the furniture is installed on the wall. The odd positioning makes guests look as though they are astronauts floating in space, and it's become an Instagrammable hot spot.
"We didn't have enough space to construct the Gravity Room [in New York]," Lee says. "It struck me that maybe we could do our own version of the Gravity Room, which is the miniature room, because, as you know, New York is limited in space, and everyone has an apartment that's the size of a shoebox."
Since its construction two years ago, the miNY room has earned cult-like status on Instagram. This is largely due to the influence of Eva Chen, Instagram's head of fashion partnerships (and former editor-in-chief of Lucky magazine), who has brought her celeb visitors, including Sarah Jessica Parker, Karlie Kloss, Toast Meets World, and Westworld's Ben Barnes into the room for their own Instagram moments.
Not quite sure how I landed myself in the most coveted little room in NYC, but I'm not complaining. Many thanks to Facebook and @evachen212 for letting me stop by today, and for allowing me to formally reveal that (drum roll please)... @divorceonhbo is now officially available to watch on HBO Go, HBO Now and HBO On Demand! Seriously. Right now. Go. Enjoy. And have yourselves a most wonderful weekend. X, SJ
Other Facebook offices have also sought to get in on the miNY fun. Menlo Park now has its own version, there is a très chic miniature studio in Paris, and a tiny office in Tokyo that was designed to look like a Japanese tea room (guests take off their shoes before entering and sit on tatami mats).
徹子さん、フェイスブック東京オフィスへようこそ! What a thrill to welcome @tetsukokuroyanagi to the Instagram tiny tea room. I'm in awe sitting beside this incredible woman who has broken barriers in the Japanese TV industry for decades, written two books, and works as a UN goodwill Ambassador to help children across Africa. She's charming and spirited and at 82 years old she still has more energy than anyone... not to mention that her sense of style is absolutely 💯