Gucci's Latest Ads, Paired With SATC Quotes, Because...Just Go With It

Photo: Courtesy of Gucci.
When Gucci's latest ad campaign popped up in our inboxes this morning, we couldn't help but play a game of Caption This. The label's spring 2017 collection, which was actually quite hard to see through the smoky red haze at its presentation, is here in plain sight, lensed by photographer Glen Luchford. The images are a continuation of creative director Alessandro Michele's transportive genius, and he's recruited a couple of furry friends to help paint the scene. There's a lion, a lioness, a tiger, and a few models with the munchies. And it's because of the campaign's cinematic art direction (by Christopher Simmonds) that we just had to add our own commentary to the story.

Well, by our commentary, we mean the utterances of our inner omniscient Carrie Bradshaw we carry in our tiny dessert taxidermy handbags to help get us through the broken heels and hearts of this thing called life. In the slideshow ahead, you'll see a lion biting a Gucci duffle (yes, for real), a model looking almost existentially at what appears to be a McRib, and myriad Crayola-marker drawn tattoos that we're hoping are meant to be ironic. We'll just let Bradshaw make sense of the madness...
1 of 25
Photo: Courtesy of Gucci.
"The fact is, the act of cheating is defined by the act of getting caught; one doesn't exist without the other. I wondered, Was Samantha right? Is cheating like the proverbial tree in the forest — that it doesn't exist if there's no one around to catch you?"
Advertisement
2 of 25
Photo: Courtesy of Gucci.
"Is sex ever safe?"
3 of 25
Photo: Courtesy of Gucci.
“I couldn’t help but wonder: Inside every confident, driven, single woman, is there a delicate, fragile princess just waiting to be saved? Was Charlotte right? Do women just want to be rescued?”
4 of 25
Photo: Courtesy of Gucci.
“When a relationship dies, do we ever really give up the ghost? Or are we forever haunted by the spirits of relationships past?”
5 of 25
Photo: Courtesy of Gucci.
“When it comes to matters of the heart, did we have it right in high school?”
6 of 25
Photo: Courtesy of Gucci.
“Can you get to a future, if your past is present?”
Advertisement
7 of 25
Photo: Courtesy of Gucci.
"I couldn't help but wonder if I really did know the way to let myself out. Charlotte was right. What did l really know about Natasha? Natasha is a woman who likes tea roses."
8 of 25
Photo: Courtesy of Gucci.
"While women are certainly no strangers to faking it...we faked our hair color, cup size. Hell, we've even faked fur. I couldn’t help but wonder: Has fear of being alone...suddenly raised the bar on faking? Are we faking more than orgasms?"
9 of 25
Photo: Courtesy of Gucci.
"Samantha left with the Turtle; Brooke left with a better gift...and I left wondering if everyone in Manhattan was settling."
10 of 25
Photo: Courtesy of Gucci.
"I couldn’t help but wonder: Can you make a mistake and miss your fate?"
11 of 25
Photo: Courtesy of Gucci.
“In a relationship, is honesty really the best policy?”
Advertisement
12 of 25
Photo: Courtesy of Gucci.
“Was New York really any different from New Delhi? Had our class system been replaced by a caste system? And if so, can we date outside our caste?”
13 of 25
Photo: Courtesy of Gucci.
“When you sleep with someone, are you screwing the family?”
14 of 25
Photo: Courtesy of Gucci.
“What comes first, the chicken or the sex?”
15 of 25
Photo: Courtesy of Gucci.
"Later that night, I got to thinking about days gone by. That carefree time when our schedules were as wide open as our hearts. The time before the baggage and breakups and babies began to weigh us all down. I couldn't help but wonder: Does that sense of adventure still flicker inside of us? Or when it comes to being carefree single girls, have we missed the boat?"
16 of 25
Photo: Courtesy of Gucci.
“While I always ascribed thoughts of karma to the fortune-cookie school psychology, I wondered, Does a string of bad dates really equal one good one?"
Advertisement
17 of 25
Photo: Courtesy of Gucci.
“Do you have to play games to make a relationship work?”
18 of 25
Photo: Courtesy of Gucci.
"I started to wonder, In a city as cynical as New York, is it still possible to believe in love at first sight?"
19 of 25
Photo: Courtesy of Gucci.
“Is there such thing as relationship karma?”
20 of 25
Photo: Courtesy of Gucci.
"Is it that men have an innate aversion to monogamy, or is it more than that? I wondered: In a city like New York, with its infinite possibilities, has monogamy become too much to expect?"
21 of 25
Photo: Courtesy of Gucci.
"In view of current circumstances, I couldn't help but wonder: Are men just women with balls?"
Advertisement
22 of 25
Photo: Courtesy of Gucci.
"When the hell did dating become so dump-friendly?"
23 of 25
Photo: Courtesy of Gucci.
“I couldn't help but wonder: When will waiting for the one be done?"
24 of 25
Photo: Courtesy of Gucci.
"At what point do separate interests become separate bedrooms? I couldn't help but wonder: To be in a couple, do you have to put your single self on a shelf?"
25 of 25
Photo: Courtesy of Gucci.
"Do you know what the odds of catching a fly ball are? I didn't. I couldn't help wondering if they were any higher...than finding a relationship that would last."
Advertisement