Kylie Jenner's Back At It Again With Puma

Photo: Courtesy of Puma.
Earlier this year, Puma tested the Kardashian-Jenners' ties to Adidas when it tapped the youngest member of the brood to front the campaign for its Fierce sneaker. A few other ad spots later, Kylie Jenner's back at it again to introduce the new version of the style.

Today, Puma's going wide with its drop of the Fierce KRM, a lightweight, laceless shoe designed to endure every workout. (The sneaker was made available in Europe a few days prior to the world launch.) The neoprene style comes in four colors — black, off-white, olive green, and wine red. The big differentiator between the Fierce 1.0 and this new silhouette is the embellishment: The KRM features textured circular patterns on the outer — a fashion-focused element of an otherwise entirely functional sneaker. (You can already procure a Fierce trainer in metallic, camo, mesh, and fluorescent brights.)

In the teaser video, Jenner stretches and flexes in front of a hall of mirrors, showing off the new sneaker, which will retail for $110, and some impeccable black lipstick (which we presume comes courtesy of one of her sought-after Lip Kits).

Slay. Fierce KRM. Now exclusively available at @FootlockerEU. Launching wide on November 3rd.

A video posted by PUMA (@puma) on


Puma has had a pretty busy week: Yesterday, it dropped its first official campaign starring its latest creative collaborator, The Weeknd. We'll have to wait and see if the performer (and Kylie, for that matter) will go down the Fenty route with the global sportswear brand — but we'll certainly be keeping an eye out for that.

Ahead, check out the Fierce KRM campaign in full and shop the sneakers.