The Case For Turning Off YouTube & Opening An Actual Book

We're living in the age of social media beauty and if you haven't yet mastered the basics, it's understandable to feel completely overwhelmed. Everyone is face-mapping, Kylie-lipping, and Insta-browing, and you're just trying to get your concealer to match. And look, whether you want to go makeup-free or change your entire face shape through "stiletto contouring," we support you — but we suspect most people just want to fall somewhere in the middle.

That's why we dug out some beauty books the kids these days would consider vintage — Bobbi Brown's Bobbi Brown Beauty from 1998, Kevyn Aucoin's Making Faces from 1999, and Way Bandy's Designing Your Face from 1977. We sifted through to find the tips that are crucial for things like matching your base, finding your perfect shades, and getting your makeup to last all day. Not only do they hold up in 2016, but most are actually pretty surprising techniques we haven't thought to try before. Oh, and to answer the most important question: Yes, they'll make you look really good in photos — especially Bobbi's yellow-powder trick.

Click through the slides ahead for a beauty education from the OG pros.
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Powder without getting pasty.
“Ninety-five (or even 98 or 99)% of the time, I find that a yellow-toned powder is much more flattering to a woman’s face than pink powders or so-called flesh-toned powders. This is because almost all women have yellow tones to their skin.

"Yellow-toned powders have a magical effect on the face, warming it and equalizing its hue with that of your hands, chest, arms, etc.… I especially do not recommend translucent powder. Many women think it’s invisible, but it’s not. On the contrary, I find that translucent powder makes a woman look pasty. Pale yellow is the only powder shade that truly lightens dark circles.” — Bobbi Brown Beauty by Bobbi Brown

Bobbi Brown Sheer Finish Loose Powder in Pale Yellow, $38, available at Bobbi Brown Cosmetics.
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Find your perfect lip color.
“If I had to teach someone just one thing about lip color, it would be this: Find a lipstick that looks good on your face when you are wearing absolutely no makeup. This is the magic color that will make your skin, hair, and eyes look their best. By definition, it will be a lip-toned color — somewhere in the range of brown-pink, beige-pink, or rosy brown. When you have found it, you will know.” — Bobbi Brown Beauty by Bobbi Brown

Bobbi Brown Semi-Matte Lip Color in Sandwashed Pink, $28, available at Bobbi Brown Cosmetics.
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Get the light right.
“Sit about six feet from a window with natural daylight streaming in toward your face. Your worktable should be in front of you, so that you will be looking into the mirror. This setup is ideal, but if it is neither feasible nor comfortable for you, you may try this alternative: Place your worktable about eight feet from the window, so that you are sitting with your back to the window. The daylight will then come over your shoulder and reflect into the mirror, lighting your face.” — Designing Your Face by Way Bandy

Tweezerman
Pink Perfection 15x Lighted Magnifying Mirror, $30, available at Sephora; Designing Your Face by Way Bandy, $26.27, available at Amazon.
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Avoid the dreaded foundation line.
“If you already own and use foundation, try this test: Apply a swipe of it on your cheek. Then grab a small mirror and step outside into completely natural light. Look to see if the foundation is visible. If it’s very hard to see on your face, your foundation works. If the swipe is obvious and visible, it’s time to get a new foundation.” — Bobbi Brown Beauty by Bobbi Brown

Bobbi Brown Skin Foundation SPF 15, $50, available at Sephora; Bobbi Brown Beauty by Bobbi Brown, $30, available at Amazon.
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Perfect the post-sex flush.
“A fluid in a bottle or a soft cream paste in a small pot which is a vivid, hot red (somewhere between the color of blood and Chinese lacquer) is my favorite medium for giving accent and the illusion of vitality to a face. Bright, strong cosmetic color in a container is almost never so intense when blended into the skin, so don’t be timid when selecting reds.

“To help understand why and how to use color, observe the faces of babies and healthy, young people after exercise. One can almost see the flow of rich, warm blood under the surface of the skin. A glow of color appears on the cheeks, perhaps on the sides of the neck, the tip of the chin, sometimes on the top of the forehead near the temples, and across the bridge of the nose. Obviously, this pattern is a natural guide for placement of cosmetic color to simulate the glow of health, the flush of youth.” — Designing Your Face by Way Bandy

Kryolan TV Paint Stick in 079, $21.75, available at Kryolan.
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Cut down your lip-pencil collection.
“Pale skin looks great with blue-reds, while darker tones look amazing in brown or orange-based reds.

“I personally prefer to line the lips with a neutral lip pencil, even if the lip color over that is a bright shade. This way the finished mouth looks natural and if the color fades or is ‘chewed’ off, the layer underneath is not a bright-orange or red." — Making Faces by Kevyn Aucoin

Kevyn Aucoin The Flesh Tone Lip Pencil in Medium, $25, available at Net-A-Porter.
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Turn up your lashes.
“Using small, straight-tipped scissors, snip through the base of a standard strip of eyelashes, at regular intervals, to get several small ‘sections’ of lashes, three or four hairs to a section and each still attached to a tiny piece of base... [Then, squeeze your adhesive glue out into a bowl, use tweezers to dip the sections into the adhesive, then attach it to the lid as close as possible to the base of the lashes.]

“Always be sure to place shorter-haired sections where shorter eyelashes really grow and longer-haired sections where longer eyelashes grow (longer lashes grow at the center of the eye and along the outer half of the eyelid). These artificial, individually applied sections of eyelashes should be applied after the real eyelashes have been curled but before mascara is applied.” — Designing Your Face by Way Bandy

Sephora Collection
Individual False Lashes, $10 $5, available at Sephora.
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Change up your technique for travel.
“Air-controlled spaces, like those on planes, can cause eye irritation because of dryness and poor ventilation, which can be compounded if you are wearing makeup. If you choose to wear something like mascara, apply it only on the tips and away from the roots.” — Making Faces by Kevyn Aucoin

Kevyn Aucoin The Volume Mascara, $28, available at Sephora; Making Faces by Kevyn Aucoin, $21.99, available at Sephora.
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Prime powder with powder.
“When using powder products such as eyeshadow or blush, a light application of loose or pressed powder first is the best way to ensure smooth blending. Powder eyeshadows or blushes applied directly to the skin will ‘grab’ in the oily areas, creating a blotchy application.” — Making Faces by Kevyn Aucoin

Kevyn Aucoin Essential Eye Shadow Set, $58, available at Bloomingdale's.
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