The duo took the October cover of Texas Monthly and the magazine decided to share the inside scoop on how it created a cover that looks like a home remodeling project in progress.
According to the Texas Monthly, the magazine wanted the cover to feel like a home on the show, but "the projects featured on their hit show, Fixer Upper, are completed so quickly that we couldn’t guarantee we would be able to catch one under construction for the shoot."
Instead, the magazine hired set designer B.J. Smith. His goal was, "[to] create a set, which we staged in a property the Gaines own and plan to turn into a bed and breakfast."
Today, we will be sharing a behind-the-scenes look at our October cover shoot with @chippergaines and @joannagaines. The projects featured on their hit show, 'Fixer Upper,' are completed so quickly that we couldn’t guarantee we would be able to catch one under construction for the shoot. So we enlisted film set designer B.J. Smith to create a set, which we staged in a property the Gaines own and plan to turn into a bed and breakfast. 📸 @jeffwilsonphoto
In the first image, you can see Smith working on the wall that frames the couple. Apparently, Smith "built the eight-foot-wide, nine-foot-tall set the same way a real wall in a house is constructed, with framed 2x4s that are then covered in drywall."
After a painstaking process to find just the right wallpaper, Smith smashed a giant hole in the makeshift wall.
Designer B.J. Smith built the eight-foot-wide, nine-foot-tall set the same way a real wall in a house is constructed, with framed 2x4s that are then covered in drywall. Photographer @jeffwilsonphoto wanted a 1950s feel, so B.J. searched through hundreds of wallpaper patterns, and he sourced vintage hardware from an old farmhouse on his family ranch to finish off the look. After all of that, B.J. then smashed a hole in the wall he just crafted so meticulously. “The things we get paid to do in this industry,” he said.
One image shows how the stylist, an editor, and the photo editor worked together to color-test wardrobe choices for Chip Gaines. Stylist Smith Ford said, "The Gaines have such a natural and casual style, so we wanted to stay true to who they are."
Associate editor and stylist @laurensmithford and photo editor @lebaldwini tested out a rack full of wardrobe options for @chippergaines before the couple arrived. Creative director @toddjasontucker decided on this shirt (pictured right) from @stagprovisions and @joannagaines's outfit for the cover photo was from @madewell, one of her favorite stores. "The Gaines have such a natural and casual style, so we wanted to stay true to who they are," Smith Ford says. 📸 @jeffwilsonphoto #behindthescenes
The image just wouldn't work without Chip holding a sledgehammer, right?
In the next image, you can see creative director T.J. Tucker add the Texas Monthly logo.
A broken foot couldn’t stop our fearless creative director, T.J. Tucker, from getting up on a ladder to make the 'Texas Monthly' logo out of crumpled-up wallpaper. He worked on the project after Chip and Joanna and the creative team headed to the rooftop of the Alico Building, the second location. #fixerupper #behindthescenes
The end result is a cover photo that looks like it was taken during a remodeling project. You can read more about how Texas Monthly made the cover on its website.