This Parisian McDonalds Is Too Fancy For Burgers

BERTRAND GUAY / Getty Images
McDonald’s is so serious about burgers, they gave them their own names: Big Mac, Quarter Pounder, McDouble etc. The list goes on, but not at this McCafe in Paris, which serves breakfast, lunch, and dinner, but not a single burger.

It’s fitting that this decidedly un-McDonald’s restaurant has a very un-McDonald’s name: Le Figaro, and it serves items like coffee, teas, soups, macarons, and sandwiches. No fries or McNuggets or even McFlurries. You, like me, may be asking how it has anything to do with McDonald’s at all, but as it turns out, this isn’t the first time the fast food company has experimented with a concept store like this.

According to GrubStreet, McDonald’s attempted a DIY salad bar location back in 2010, but found that it didn’t quite catch on. It closed after a year, but that hasn’t stopped them from stepping out of the box again. Open from 7:30 a.m. to 10 p.m., the new restaurant seats 30 customers and has a new look, more modern with phrases like “great club sandwiches” and “coffee time” written on the exterior walls. Inside, food is on display in a glass case, and something like a Bagel Chicken Tex Mex sandwich costs around seven euro.

The company says it’s “too early” to know if this new concept store will find success, but if not, they can always comfort themselves with some midnight McNuggets at one of the more traditional locations.
Advertisement

More from Food & Drinks

Coffee lovers of the world, get ready. We have news that might make even a die-hard caffeine addict à la Lorelai Gilmore jump up and down in excitement. ...
DIY cotton candy ice cream that doesn't require an ice cream maker? Winning
Whether you're brunching or, uh, dinnering, etiquette is of the utmost importance when dining out. And no, we don't mean keeping your elbows off the table...
These out of this world doughnuts are topped with a vanilla galaxy. Oh, and did we mention that they only have two ingredients
Once in college, I had a friend Google "how to make a grilled cheese," and I remember being completely baffled that someone would need a step-by-step ...
Once the vegetable our moms would have to beg us to try ("just a bite!"), today, we can't get enough of cauliflower. It practically defines the word ...
Great drinks, a perfect soundtrack, the perfect lighting: all these things can make a party good. But what makes a get-together memorable? The food. Once ...
(Paid Content) Scrambled eggs for breakfast? Yawn. Standard-issue pancakes? Predictable. To effectively get us out of bed in the a.m., we prefer a morning ...
A few months back, Zoe Bain went boldly where neither of us had gone before: She completely barred herself from anything takeout (yes, even coffee) for two...
Every time we log into Amazon, it feels like everything — movies, tech gadgets, and random articles of clothing — is competing for our attention. But, ...
S'mores are a messy dessert favorite. But why not skip the sticky situation and enjoy yours in a cone
This may be news to you, but living in New York is kind of expensive. But, while it may always be the land of $17 cocktails and unmentionable rents, the ...
Sushi and NYC are two peas in a pod. They go together like bread and butter, sugar and spice, cheese and crackers — yeah, you get the picture. So whether ...
Give me your tired, your poor, your huddled masses yearning to eat roasted guinea pig in Flushing, Queens. Oh, is that not how the Statue of Liberty poem ...