When it comes to creating highly pigmented colors, some ingredients have been a given in beauty labs for ages. For example: Carmine, an ingredient sourced from insects, like beetles, is most likely in your favorite red lipstick. Or in the beige hue included in Von D's Sage eyeshadow palette. The upside is that alternatives do exist, according to the Environmental Working Group. Grapes, beets, turmeric, saffron, carrots, chlorophyll, annatto, and alkanes can replace the ingredient — it just takes a lot of patience to change tried-and-true formulas.
As many of my #vegan followers already know I've been working hard this past year in reformulating the few products in my makeup line to be 100% vegan, and I am thrilled to announce we have finally formulated a carmine-free alternative to the one shade in my Shade+Light contour palette!! After months of testing this vegan formula, it is a hit and will be going into production ASAP!! So, I'll be introducing this vegan-version once we launch Shade+Light version 2.0 - with REFILLABLE PANS!! Thank you everyone for being so patient! Reformulating takes a whole lotta work, but is completely worth it! And to all other brands out there, I just wanna show you that if @katvondbeauty can do it, YOU CAN, TOO! ❤️ #katvondbeauty #vegan #crueltyfree
We're in full support of that. And we finally have a rough ETA on when these cruelty-free products will roll into our nearest Sephora: Von D’s Instagram post reveals that she’ll be introducing the vegan-version of her Shade + Light 2.0 — "with REFILLABLE PANS!!” — very soon. Score!