For the past decade, Aussie label Zimmermann has been turning out gorgeous swimwear and floaty, intricately worked summery dresses that are prime wanderlust-inducing material. It's the stuff that beach vacation packing list dreams are made of (even when our wallets can't make those dreams reality). The brand has been a long-running top seller on Net-A-Porter, and now, the luxury e-comm site is taking its relationship with Zimmermann to the next level, thanks to a special, nostalgia-imbued capsule collection that rolled out this week.
The capsule is comprised of the brand's greatest hits: "The concept was based around 10 years of good times," Net-A-Porter's senior buyer, Maria Williams, told Refinery29. The two companies have churned out a few capsule collections over the past three years, after getting chummy during Sydney Fashion Week in 2012. Past pair-ups have included a spate of board shorts in Zimmermann prints and a range of workout wares timed to the launch of the site's athleisure spinoff, Net-A-Sporter.
But this is the first time Net-A-Porter's ever done a collaboration (with Zimmermann or any label) that celebrates a brand for being a total sales MVP on the site. And it's doing so by digging into the archives, reworking some of best-selling signature styles and details.
"We were inspired by the idea of 10 years of amazing travel, 10 years of great parties, and 10 years of long summers," Nicky Zimmermann said. "It was nice to go back through some past collections and find those little details in an embroidery, or the cut of a swimsuit, or a silhouette that still felt right for now."
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The e-tailer has a "special relationship" with Zimmermann, as Williams puts it: The brand has shown "phenomenal sales growth over the years, because [Nicky and Simone Zimmermann] know what the Net-A-Porter customer wants and they consistently deliver on this; it's as simple as that," she said.
There's a loyalty factor at play, too: "I spent some time looking back at the evolution of [Net-A-Porter's] brand mix, and which brands had remained key throughout; Zimmermann has always been there, and we wanted to celebrate this," Williams said. Prices start in the $200 range for some of the swimsuit styles, and cap out with a couple of four-digit, ultra-embellished dresses and jumpsuits. But there's certainly getaway outfit inspo to be had, even if those price points are out of reach. (Look no further than these enviable Instagram posts from the Mykonos bash to celebrate the capsule over the weekend.) Shop the full capsule here.