This Music Video Is All Slow-Motion Dogs, All Amazing

Jess Rona
Tegan and Sara’s latest video is one for the ages. The song, “100X” is great, but what’s really phenomenal is the slow-motion video of dogs being blow-dried.

First-time director Jess Rona is a dog groomer and Instagram impresario by day, and she brought her unique series of dog grooming videos to the slightly-bigger screen.

"I met Jess Rona at a Mafia party in LA and we hit it off immediately," Sara tells Noisey. "An actor, musician and dog groomer, ‘Jess Rona Grooming' became my favorite Instagram account. I constantly direct people to her beautiful, heartbreaking mini-music videos of her furry clients, because they're an endless delight. It was a true honor to have her do a long form version for our song 100x.”

Rona, speaking to Refinery29, says that she worked carefully in the editing bay to achieve maximum dog effect.

“I wanted the dogs to move with the music, even if it’s just a glance of an eye or a look away,” Rona says. “Every second or every inch i wanted it to mean something.”

She exclusively picked dogs that had been used for other projects before, mostly for the slow-motion series of videos she posts to her Instagram. The idea came to her when she was blow-drying a Pekingese.

“Her ears blew up and it looked so funny,” Rona says. “So I make little videos with my favorite songs. It makes me so happy, and I enjoy it so much. It’s pure love and pure joy.”

Keep an eye out for Rona’s dog Meemu, the 12-year-old poodle Pancake that Tegan and Sara loved, and a third dog with blue-dipped ears.

Advertisement

More from Music

surprise number 1 @mileycyrus @billyidol #iheartfestival A video posted by Ryan Seacrest (@ryanseacrest) on Sep 23, 2016 at 8:24pm PDT Miley Cyrus...
Is anything better than plugging in your headphones, firing up your music app of choice, and jamming out to that brand-new song you're obsessed with? Don...
The Ronettes had it all wrong. The best part of breaking up is not the making up. That rarely happens, and when it does, it often leads to more breaking up...
Alice Tan Ridley's powerful voice is finally getting some time in the spotlight. After years of singing in New York City subway stations to support her ...
Have you ever thought of a celebrity — whether it's your celebrity crush, celebrity best friend, or celebrity foe — and imagined what it would be like to ...
It might be hard to believe that 2000s nostalgia is a thing. As in, people are yearning for some brightly colored, faux-leather flared pants. People miss ...
Solange is taking a page from her sister's book. The singer, designer, and younger sister of Beyoncé is teasing mysterious brand-new content on her ...
Adele is here for you, Brangelina. The singer dedicated "two hours of misery" (her words, not ours) to the divorce of Angelina Jolie and Brad Pitt at her...
You probably have at least one friend who always knows the newest and most amazing music. Said friend likely has headphone hair and takes more pride in her...
Don’t lie. You’ve definitely spent a night in dancing to “Call Me Maybe” while cleaning your room. Or, at least, to Taylor Swift. Nothing has as much power...
Kanye West says some crazy stuff online, in his songs, and in interviews. At this point, it's a huge part of his ever-evolving image. West knows that the...
Halloween traditions may come and go, but a hauntingly epic playlist lasts forever. Whether you’re going as your favorite Game of Thrones character, ...
The Emmys are a night of celebration. It's an evening when standout television programs, along with their cast and crews, are honored for their ...
Think twice before you accuse Tinashe of cribbing FKA Twigs' style. The singer is armed with the perfect retort. One Tinashe fan found this out the hard ...