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30 Awesome Outfit Ideas Straight Out Of SXSW

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    Photographed by Bonnie Burke for @bonnieandlauren.

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    As much as we consider ourselves leaders and not followers, when it comes to daring style choices, it always helps to have a bit of encouragement before we try them out for ourselves. We’ll sometimes get that through the people we pass on the way to work, the fashionable women we follow on Instagram, or, you know, R29. But for the past two weeks, we found it in spades at SXSW. Real girls — tons of them — in daring, cool, sometimes not-for-the-faint-of-heart looks that have us planning a flattering case of imitation.

    Together with Neiman Marcus, we’ve lined up the 30 outfit ideas we’re most excited to try. We’re not saying we’d jump off a bridge just because these girls did it first…but to be fair, we're liking the direction they're headed. Click on for all the best takeaways from Austin, besides the festival itself.


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  2. Photographed by Bonnie Burke for @bonnieandlauren.

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    We've heard of matching your shoes to your bag, but your sunnies to your dress? Perhaps that's even better.

    Shop similar:

  3. Photographed by Bonnie Burke for @bonnieandlauren.

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    Photographer Chuck Grant and R29's own Piera Gelardi both showcase long silhouettes: one in the form of a knit, colorful maxi-skirt and the other in dark florals.

  4. Photographed by Bonnie Burke for @bonnieandlauren.

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    Holographic handbags > most other handbags.

  5. Photographed by Bonnie Burke for @bonnieandlauren.

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    Clearly someone's found her muse.

  6. Photographed by Bonnie Burke for @bonnieandlauren.

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    Silky sleepwear as festival wear: We're into it.