This Sports Illustrated Swimsuit Issue Ad Has Photoshop Fail Written All Over It

Snickers, best known by me as a meal replacement for lazy bloggers, is also a scion of innovative advertising. Their new ads in Sports Illustrated’s Swimsuit Issue play with the magazine’s reputation as a book full of photoshopped images.

According to Ad Week, the image below was produced by BBDO New York and contains 11 retouching errors. "Photo retouchers get CONFUSED when they're hungry," the copy reads.

Advertisement

The candy brand challenges fans to tweet at them with the list of errors.

For what it’s worth, the magazine itself is taking steps to combat that image. The newest issue features MMA superstar Ronda Rousey, the magazine’s first plus-sized cover model, and its oldest-ever bikini-clad participant.

It's nice to see brands recognize that retouching creates impossible beauty standards. And also, that bad photoshop is unintentionally hilarious. To put it in a way that I never thought I would type: This candy advertisement is making a really good point.
Advertisement

More from Food & Drinks

Weeknight dinners are always an adventure. When we leave work at dinnertime and are already hungry, the thought of cooking can make us want to cry on the ...
In a city of never-ending menus and food trends, it can be hard to figure out the next best brunch spot, lunchtime haunt, or recipe to master. However, all...
Great drinks, a perfect soundtrack, the perfect lighting: all these things can make a party good. But what makes a get-together memorable? The food. Once ...
This no-bake confetti fudge takes minutes to put together and will satisfy any sweet tooth
Twitter has gone wild after a teen posted a bread-based personality test. The teen, 18-year-old Floridian Kelly Blaus, posted a meme that matched bread ...
'Tis the season for pumpkin spice and everything nice — am I right? We thought there was no better way to celebrate than with a doughnut
Coffee has seen us through a lot of tough times. Those all-nighters in college, work deadlines, and hangovers from hell — we couldn't have made it to the...
(Paid Content) Scrambled eggs for breakfast? Yawn. Standard-issue pancakes? Predictable. To effectively get us out of bed in the a.m., we prefer a morning ...
So, our days high-fiving after sinking a ping pong ball in a red Solo cup are long over, but we hope we’re never too mature for imbibing with friends and...
Leaving your pet in the care of someone else is always a nerve-wracking situation, but if you leave them with Chase Stout, rest assured they're in safe ...
Do NOT come between the internet and its love for fall-inspired pumpkin treats, or everyone will go nuts. Grub Street reports that after some ...
In addition to your typical candy staples, you may want to stock up on the newest flavor of Doritos this Halloween. During the month of October in Japan...
Big-batch punches are sophisticated, fun, and most importantly, easy for group gatherings (especially when spiked with your favorite alcohol). They're also...
If you've been waiting patiently for almond milk to arrive at your local Starbucks, the dairy alternative is finally here. Beginning tomorrow, September ...