Uber Is Using A '90s Toy To Protect Its Drivers

Photo: Courtesy of Uber.
Uber, which markets itself as “everyone’s private driver,” could easily be rebranded as “everyone’s designated driver.” Many of us use it as a smart solution to getting home when sloshed, and that’s an actively promoted part of the brand’s mission. While that's good news for us, it's not always beneficial for Uber drivers.

Assaults from drunk customers are “one of the profession’s main risks,” according to The Guardian. So how does the company plan to protect its drivers while continuing to chauffeur around the overly served? Two words: Bop It.

Or twist it. Or pull it.

Bop It, the competitive game of many a '90s childhood, has long been known to transfix kids with its loud, interactive commands, and music. Turns out, drunk people might be equally transfixed: Uber is currently experimenting with leaving Bop Its in the back of Uber cars during rides. The hope is, that much like you at age 10, the drunken passenger will focus on the Bop It — and not on annoying or threatening the driver.
Photo: Courtesy of Hasbro.

“An intoxicated rider who is engaged in something interesting is less likely to be irritable and aiming aggression at the driver,” Joe Sullivan, Uber’s chief security officer, told The Guardian.

This isn't the first time Uber has experimented with ways to reduce aggression in riders. While Bop Its are being dispatched as a test in Charlotte, NC, mirrors are being added in Seattle area Ubers. (Apparently, if you can see your drunk self being a drunk fool, you're more likely to exhibit self-control.)

If you get a chance to try a Bop It-equipped Uber, let us know how you like it. Playing with one of our favorite '90s toys sounds way more fun than stalking our ex on Instagram after a night of too many G&T's.

More from Tech

Pokémon Go was this year's biggest app sensation. Within 24 hours of its launch, the game became a mega hit and has since seen users walking billions of ...
For the second time this month, earthlings of the Western Hemisphere will experience a special event involving our moon. Earlier this month, we got our ...
If you want to look up information about your favorite celebrities, your first instinct is probably to google them. But depending on who you're curious ...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
Complaining today is much easier than it used to be. Lost luggage, bad service, extra charges, broken products — you used to have to put a letter in the ...
It's Google's 18th birthday which means it can finally see all the porn it serves up
Tonight marks the first of three presidential debates between candidates Hillary Clinton and Donald Trump. Because of the debate's close proximity to New...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
The American Civil Liberties Union (ACLU) developed a phone app that will assist you in recording and reporting police conduct. The app, Mobile Justice, ...
If you aren't registered to vote, don't panic. As a matter of fact, thanks to Snapchat, you can now do it in just one minute, reports Time. The social-...
You may start to notice your Uber drivers snapping a lot of selfies, but it doesn't necessarily mean that you're riding with an Instagram addict. Your ...
Snapchat CEO Evan Spiegel announced that the company has developed new video-enabled sunglasses, called Spectacles, and will subsequently be rebranding ...
You're at 20,000 feet, and you realize your flight doesn’t have WiFi — which wouldn't be a big deal, except you forgot your book at home, and none of your ...
It's a sad but true fact that a bad commute — one where you just miss the bus or subway — has the power to ruin your day. More often than not, these near...