Gina Rodriguez kickstarted an inspiring campaign on Instagram, and she wants everyone to be a part of it, starting with her fans. The Latina actress aims to start highlighting Latino actors and actresses every Monday to spread exposure, as well as shatter any remaining rumors, such as "Latinos don't watch Latino movies," or that "Latinos don't support each other." All anyone has to do is use the hashtag #MovementMondays to show support for Latinos in the industry.
Currently, according to her caption, "There isn't one Latino that can Greenlight movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back."
Her lengthy announcement is very insightful, informative, and worth the read. The Jane the Virgin actress chose Oscar Isaac to be the first of many #MovementMondays subjects. Isaac is Guatemalan-American and recently won a Golden Globe for his performance in Show Me a Hero (and you may have seen him in a little movie called Star Wars: The Force Awakens).
Since it was revealed that about 98% of the internet is in love with him, Isaac could technically double as a #MovementMonday and a #ManCrushMonday.
Movement Monday's. This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year. With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show sore to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn't one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. I am told time and time again "Latinos dont watch Latino Movies. Latinos don't support each other" and sadly that is true. I'm not saying go and see a movie you don't like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can't be racism. We can make a difference in a very powerful way if we unite our support as one Latino community. Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let's start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!
Rodriguez has also declared a potential candidate for next week, Benicio del Toro.