Amazon Prime’s Membership Fee Is Going Way Down — But Only This Friday

If you've gone this long without Amazon Prime, well, you must have a good reason. Why else would you willingly miss out on Transparent and free two-day shipping? The normal $99 membership fee is admittedly a little steep, especially when you'd be more than willing to wait longer than 48 hours for your new USB cord. Well, if it was the price that was holding you back all this time, you're in luck — Amazon will lower its Prime membership fee to $67 all day this Friday, September 25. The deal is the site's way of honoring Transparent's five Emmy wins last Sunday, and it will be available from 12:00 a.m. EST to 11:59 p.m. PST. East coasters, use your extra three hours well. Once you've binged your way through Amazon's streaming options, be sure to check out what else it has to offer. Surprisingly luxe beauty products, anyone? How about some Fashion Girl-friendly shoes? And, finally, kick back and wait for one-hour alcohol delivery to come to your city. Oh, this fall is going to be ah-mazing.