In case you haven't already circled November 5 on your calendar, Gigi Hadid will get you racing for a big, red marker. The model is the latest of Olivier Rousteing's inner circle to debut an item from Balmain's upcoming collaboration with H&M, set to drop this fall. Hadid stepped out at the Harper's Bazaar Icons Party in an entirely embellished, long-sleeved minidress — a Balmain signature — with an H&M clothing tag. The fast-fashion retailer later confirmed it to be from its latest designer partnership.
Rousteing first announced the collection back in May. He enlisted two of his famous friends — Kendall Jenner and Jourdan Dunn — to walk the Billboard Music Awards red carpet in full H&M looks. Since then, Elle France revealed another bead-heavy dress from the collaboration, and Elle U.K. actually got its hands on a few pieces for a shoot. GQ, meanwhile, gave us a taste of what the Balmain for H&M menswear will look like. And, following Gigi's red-carpet reveal, Rousteing began sharing a EuropeanVogue editorial featuring even more Balmain for H&M ensembles today on Instagram.
However, his best publicity tool lies in his very own #BalmainArmy — a network of supermodels and social-media powerhouses who will create even more hype around the collection than there already is. Click through to see what Balmain for H&M looks like on Rousteing's inner circle, and get psyched to be a part of the Balmain Nation this fall.