Shoplifters Are The Unwitting Stars Of Harvey Nichols' New Ad

CCTV might be an unlikely source for spotting talent, but that's where British department store Harvey Nichols found its cast for this ad to promote a rewards app. The ad uses actual footage from security cameras in its Knightsbridge flagship location. In the video, thieves can be seen not-so-surreptitiously swiping everything from jewelry to men's jackets. The robbers' faces are covered with cartoon mugs featuring exceptionally shifty facial expressions.
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Why did the cheeky retailer feature these criminally-minded customers? The app's tagline is "Love freebies? Get them legally." This isn't, however, Harvey Nichols' first saucy ad. Back in 2013, its holiday campaign was entitled "Sorry, I Spent It On Myself." In this latest spot, you'll be in awe of how shameless these (not-so-crafty) criminals are.
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