Southern Slogan Shirts Are Selling Out Online

Photo: Courtesy of The Southern Doe.
These days, anyone with a Wi-Fi signal has instant access to runway trends, fashion brands, and style blogs from all over the world. Although that's led to a certain globalization of trends, regional style remain more prevalent than ever. The South has always been proof of this — from a passionate love for Lilly Pulitzer to all-monogram everything, the states below the Mason-Dixon line boast a style that's all their own.

But, compared to a brightly patterned designer dress, the latest Southern fashion obsession is surprisingly casual: a T-shirt. According to WWD, tees, tanks, and sweatshirts stamped with Southern sayings are currently selling out at retailers across the region. Featuring slogans like "Soul Clean Boots Dirty" or "Jeep Hair Don't Care," the tops were first inspired by popular Game Day team tees. Local brands like The Southern Doe and Written (which has sayings like "Well-Dressed Southern Mess") began selling these revamped, female-targeted versions about two years ago.

Now, the shirts have expanded into dozens of styles and are currently stocked at hundreds of boutiques across the South. According to Lisa Jones, owner of Written and Elysian, a boutique in Bentonville, AR, the tees' appeal are their clean aesthetic, simple font, and moderate price tag (around $30):

"For the past few years, T-shirts have been too busy. I was looking for something less busy and classy that could be worn as casual-dressy and was affordable," says Jones. (For ladies who favor that most Southern-girl of descriptors, there's also a “Classy, Sassy and Southern" tee you can buy.)

Some slogans espouse a kind of questionable yet down-home, good-time vibe straight out of a Tim McGraw song, like The Southern Doe's "Time to Drink Beer and Dance on the Tailgate" and "Scoot Over This Girl Can Shoot." But given the recent return of slogan tees on the runway, and Reese Witherspoon's Southern-themed Draper James line, this head-scratching fashion trend actually makes much more sense. (WWD)
Advertisement

More from Trends

It's a feat that the off-the-shoulder trend — one that requires such commitment to strapless bras as well as keeping your arm-raise impulses in check — got...
The Business of Fashion released a report Monday on changes to the fashion calendar, and there's a common thread throughout them: More and more brands are ...
Something strange is afoot, literally, across the pond. While New York Fashion Week this season was largely defined by the "see now, buy now" phenomenon, ...
Whether you feel most comfortable as a wallflower or in the middle of a dance circle, chances are you’ve got a celebration coming up that requires you to ...
Accessory trends are a changin'. That's the long and short of it. While we've seen a lot of the same pieces trend over the past year (i.e. chokers and mini...
If you've found yourself in a Zara, Topshop, or H&M within the past year, chances are you've seen garments made out of this swishy, lightweight, micro-...
Runways are oozing with new trends (obviously). But each year, it gets harder and harder to sift through them all. Our favorite fast fashion houses are ...
(Paid Content) Maybe it's the back-to-school mentality, but there's something about the coming of fall that makes us want to hit "refresh" on multiple ...
Fashion has always been a form of escapism, a way to break away from the daily monotony, the sea of khakis and T-shirts, and the sameness that traps those ...
For as long as we can remember, velvet's held strong to its holiday-season connotations. But we've always been firm believers in the luxe texture's ...
If you're obsessed with off-the-shoulder everything, but can't imagine wearing the trend post-summer, we've got some good news: On Saturday, It label Self-...
Finding an excellent pair of boots can be a trip. Since we can't possibly have them all (though, we'll keep dreaming we can), most of us try to find one or...
Sometimes, Fashion Month can feel as much (if not more) about the crazy, over-the-top outfits showgoers wear as, well, the shows themselves. There's ...
There is a thing happening right now with fashion that's exposing a wide divide between What Was Cool and What Is Now Cool. It's informed by the fact that ...