Kylie Jenner Launching A Beauty Blog Gives Us Some Feelings

Photo: Matt Baron/BEImages/ REX USA.
Searching YouTube for the best Kylie Jenner lip-contouring tutorial may soon be a thing of the past. The youngest member of the notorious reality TV family just announced on Instagram that she will be launching her own beauty blog, KylieJenner.com. Other than saying she can't wait to release all her "beauty secrets," she gave no actual details on when this will happen or what content we'll find. Naturally, we have some feelings.

Remember when it seemed that every celebrity who fancied themselves a stylish person, good hostess, or decent cook thought it would be a good idea to start a lifestyle brand? We got Goop from Gwyneth Paltrow, Preserve from Blake Lively, and The Honest Company from Jessica Alba. Perhaps the next wave of celebrities itching to give us advice will have a new type of platform: the beauty blog. Even Kylie's sister Kim Kardashian has teased a forthcoming beauty site.

Here's the issue, guys: Just because a celebrity looks good doesn't mean they're necessarily qualified to dole out beauty advice. Think about all those starlets with A-plus style who have stylists doing the work for them. Kylie is extremely vocal about how much she relies on her glam squad; she even credits her look in the Instagram snap announcing her blog to her longtime makeup artist Ariel Tejada.

A team of makeup artists or hairstylists who are attached to a certain celebrity are perfect contenders for creating a blog — just look at The Beauty Department, run by Lauren Conrad's expert team. But a blog by just Kylie has us wondering if the beauty secrets we're about to be inundated with will actually be penned by the 17-year-old. Or will her glam squad be ghostwriting for her? (Likely.)

That being said, we're sure Kylie has learned a lot from the people who doll her up — she is around them all the time, after all. And Kim has mentioned that Kylie is really, really good at doing her own makeup. So perhaps she does have some decent advice to share. As long as it saves us from another #KylieJennerChallenge debacle, we'll be satisfied. Consider us hesitantly optimistic.


Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!
Photo: Matt Baron/BEImages/ REX USA.

More from Celebs & Influencers

We’ve seen our fair share of unexpected celeb ink these past few weeks — like Bella Thorne’s kitty tat or Frances Bean’s halloween art. But swimming semen...
If our fascination with Rob Kardashian as a blonde last week proves anything, it's that we can't get enough of radical hair transformations. The latest ...
I just signed up to the @YGAP @polishedman campaign! One in five children fall victim to physical and/or sexual violence, before they turn 18. That’s ...
Last night's MTV Video Music Awards show was teeming with feel-good moments. Beyoncé (sort of) surprised us all, Blue Ivy slayed, Kanye was, well, Kanye...
BUTT really, don't miss a spot @kipzachary 📸: @davinaadjani #secretshoot #embraceyourcurves A photo posted by ARIEL WINTER (@arielwinter) on Sep 22, ...
Fun time with this one @taylorswift ❤️❤️❤️ Happy Bidthday @sunnyskies21 we had the best time ❤️ #libertysbirthday #taylorswift #garethbromellhair A ...
Just a lil tutorial on the cheetah look that I did the other day! I hope you guys enjoy!! 😘😍😚😍😘😍😚😍😘😊😊👌💜💁✨🔥😄The full tutorial won't be out until closer...
To state the obvious: People are obsessed with Harry Styles’ hair. Back in May, the Internet collectively freaked when he chopped off his long locks for ...
Rewind to 25 years ago, and a lot of stuff was happening. People were tearing up over Father Of The Bride, listening to Phil Collins, and just discovering ...
Taylor Swift has managed to achieve that rarest of beauty transformations: the seamless kind. Despite coming of age in HD, the singer has kept her look ...
Update: The hair clips that round out the beauty look at Fendi may not be your thing, but there's still something really rad to take away from this playful...
When we think of high-profile women who sport major tattoo ink, names like Kat Von D, Miley Cyrus, and Ruby Rose come to mind. But Paris Jackson, ...
BTS with my two favorites - #kimkardashian & the #MasterPaletteByMario ❤️🎨😚 #MakeupByMario A photo posted by Mario Dedivanovic (@makeupbymario) ...
I could not love this human being anymore. New hair vibes. ❤️❤️❤️ #bestcollaborator #kristenSTEWART #hairbyADIR #bleachedhair @chanelofficial A photo...