Bobbi Brown’s Latest Campaign Is All Kinds Of Inspiring

If there's one thing you can say about Bobbi Brown, it's that she's a big supporter of women. Her #PrettyPowerful campaign strives to show women that beauty is more than the makeup they put on. So, when it came time to put together a campaign for her new Long-Wear Life Proof line — a collection of shadow sticks, brow pencils and more that stay on no matter what life throws at you — Bobbi looked beyond models or actresses.

Instead, she tapped a quad of female athletes — surfer Kelia Moniz, alpine skiier Julia Mancuso, BASE jumper Roberta Mancino, and snowboarder Hannah Teter — and put the campaign in their hands. Armed with GoPros, the four athletes filmed a regular day in their lives, all while wearing Long-Wear Life Proof products. The result? Proof that these women (and women everywhere) are serious badasses...and that Brown's new releases don't budge.

We chatted with Brown about the campaign and picked her brain about what being "life proof" really means. Ahead, read her answers and check out our exclusive first look at the campaign.