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Proof That Sustainable Fashion Found At The Mall Can Be Beautiful

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    Photo: Courtesy of H&M.

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    We've been told before that good things take time. But, if that notion is true, H&M hasn't heard it. Or, at least, they're willing to prove otherwise. For the latest installment of the Conscious Collection — the 2011-launched initiative that's comprised of ethically sourced and organic materials — H&M is making the case that fast fashion can not only stay on the pulse of what's of-the-moment, they can also do it with a clean conscience.

    Strictly talking aesthetics for a moment, the new lineup of styles set to debut next month tap into all the major trends we're currently obsessing over and have been hoping to take for a spin. Think: Obi belts on elegant silk jumpsuits, big-impact ruffles that are statement-making not cutesy, and crisp blazers with a slit, caped sleeve — you know, that easier-to-drape look that we spotted at this NYFW. But, more importantly, the Olivia Wilde-fronted line also follows the tradition of being produced with sustainability in mind.

    Despite H&M's quick turnaround to deliver on-trend styles in time for spring, the labels on these pieces show careful, thoughtful attention to detail. They're made of organic cotton, hemp, and silk, as well as recycled wool and sequins. Yes, those shiny bits have a second life beyond the dance floor after all. 

    With the line prepped to arrive in select stores and online April 16, feel free to peruse the pieces in the slides ahead, all priced from $17.95 up to about $350.

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  2. Photo: Courtesy of H&M.

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  3. Photo: Courtesy of H&M.

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  4. Photo: Courtesy of H&M.

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  5. Photo: Courtesy of H&M.

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  6. Photo: Courtesy of H&M.

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