Madonna's Etsy Obsession Is Now An Art-World Trend

Sunday state of mind. @analprobehearts

A photo posted by Madonna (@madonna) on


"Go hard or go home" intones Nicki Minaj in her guest verse on Madonna's new single, "Bitch I'm Madonna." It's a mantra that permeates Madge's persona, from her music to her Instagram handle, where she's revealed an affinity for the work of equally #unapologetic Etsy sensation Molly Wilt. (Username: @analprobehearts; bio: "All are for sale unless you're a douchebag.")

It turns out that badass embroidery is more than just a fleeting fancy for the Queen of Pop — it's a phenomenon that's gaining traction in the art world, as well. Artist Zoë Buckman's series Every Curve employs the grandma-tastic technique to feminist effect, inscribing vintage lingerie with Tupac and Biggie lyrics. (Exhibit A: the slip pictured below.)

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"The lingerie becomes an entirely new product," says Tze Chun, founder of Uprise Art, the gallery behind a special exhibition at NYC's Norwood in which Buckman's To Create One is on display. "[It's] no longer gentle and sweet, but radical and threatening, pierced by the needle, and humorously inviting you to ask more." In other words, our kind of art. Visit Buckman's site for more information — and to inspire your next feminist craft party.
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