Aimée Osbourne's musical project, ARO, has released a music
video for "Raining Gold," the first single off of the band's EP, and it
is delightfully dark. The video shows the aftermath of a bloody car crash in
the desert, along with assorted post-apocalyptic gory bits, and Osbourne
herself holding court in an empty roadside diner before driving off into the sunset.
You might remember Aimée as the mysterious third Osbourne
child who shied away from the cameras while her family ruled reality TV with The Osbournes. While we can't blame her
for wanting a little bit of privacy, it's clear that the apple doesn't fall too
far from the tree when it comes to unholy talent. Osbourne's voice is clear and
cool, with a swoony vibe that's bolstered by a melancholy downtempo beat
reminiscent of older trip hop acts like Portishead.
Osbourne told FADER, "'Raining Gold' is about feeling trapped in a broken dynamic. Feeling so
worn out and turned upside down from manipulation can make you feel like you're
in a daze. I wanted to capture how paralyzing that can feel, as well as how
empowering it is once you have the realization that you have a choice and can
break free from the dizzying effects of allowing yourself to be
controlled."