Why This Fashion Couple Announced Their Breakup On Social Media

When Scott Schuman and Garance Doré — two of the biggest street style photographers in the game — fell in love back in 2008, it seemed like the picture-perfect relationship. They wrote online love letters to each other, shot campaigns together, and single- (double?) handedly disproved that whole “don’t mix business with pleasure” rule. If their seven-year relationship was lived publicly, though, its end was arguably even more so. Each made statements on their own blogs, The Sartorialist and Garance Doré, and posted announcements on social media. And, while the decision to broadcast this might seem to make the incident even more awkward, Schuman said it was done for both personal and professional reasons. As he told Isaac Likes, “It’s not that we wanted to end it on social media, we felt we had to, to make it clear that there was no scandal or anything.” It also had something to do with Fashion Week. As he put it, “We’d broken up a little bit before the statement, but it was the summer and Fashion Week was coming up so to make things easier with show invitations and where people were seating us we felt we had to. You know, we’re fine, but when you’re just freshly broken up you don’t necessarily want to sit next to your ex-girlfriend at a fashion show.” Point taken, Scott — it’s uncomfortable enough running into your ex on the street. Although he points to their differences in upbringing for ultimately causing the breakup (“I can’t blame her for anything, she’s the way she is because of the way she was brought up, and I’m the way I am because of the way I grew up.”) Schuman said things are totally fine now. That's good to hear, because New York Fashion Week is coming up again... (Isaac Likes)