According to Abloh, this means taking wide-ranging influences, like skate brand Supreme, Renaissance painter Caravaggio, modernist architect Mies van der Rohe, and Martha Stewart (yes, Martha Stewart), then mashing them up into streetwear basics with a twist. The result, as Martha would say, is a good thing.
The most recent Off-White collection contains pleated, asymmetrical skirts, boxy jackets, and backpacks — many of which come stamped with the label's signature diagonal-line motif. Abloh tells the Times that spring 2014 aims to reflect “the era of Tommy Ton street style” and “the age of self-styling.” As he puts it, this high-low mixture is about “girls wearing Céline and their boyfriends' Air Force Ones. My premise is to create a brand that’s immersed in this young fashion customer.”
One could argue that pulling far-flung references together is exactly what Tumblr is all about. And sure, it remains to be seen if "post-Tumblr" will morph into a fashion buzzword of its own. But, judging from Abloh’s success (he’s expanded from menswear into womenswear, accessories and furniture within several months), Off-White is definitely a label to watch…no matter what how you tag it. (The New York Times)