Update: Simone Rocha x J Brand is now available for purchase at Dover Street Market London's e-shop. One item — the Ruffle Front Campbell Jacket in black — is sold out. So, you better hurry to get your special-edition denim ruffles! Ahead, refresh your memory by checking out the full lookbook, and shop the collection.
When we're looking to make a statement, our minds don't immediately go to denim. In fact, it's quite the opposite: We slip on our favorite worn-in jeans when we want comfort, or when we simply don't want to think too much about our outfit. But, J Brand continues to challenge how we think about the material. First, it was their ombré collection with artist Rob Pruitt
. Now, they've teamed up with British designer Simone Rocha for a frilly collaboration.
Rocha admitted to Style.com
that denim is scarce in her personal closet. But, she took to the challenge by "work[ing] against the grain and [trying] to treat it like any other fabric." As such, the capsule features lots of ruffles, youthful silhouettes, and colorful dyes.
It's the perfect marriage of Rocha's namesake collection
, where she often plays with the hems of her trousers and skirts, and J Brand's perfect fit — although, it's definitely not your typical boot cut.
The 14-piece collection consists of jackets, dresses, skirts, and jeans, styled as monochromatic outfits like the one shown here. Starting on November 14, it'll be available exclusively at Dover Street Market
. On December 1, it'll expand to luxury retailers like Net-a-Porter, Bergdorf Goodman, and Selfridges, as well as J Brand's online shop
. Ahead, check out the lookbook — you won't believe it actually is
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