Apple might have the hardware game on lock, but when it comes to web services, Google can't be beat. And, its domination of the Internet's ecosystem begins and ends with Gmail. 500 million users have helped it become the most widely used email service in the world.
But, this is the Internet, where things change faster than a 16-year-old's Facebook status. At only 10 years old, Gmail has already started to feel cumbersome. That's where Inbox comes in, the new Google app/service that aims to bring e-mail back to its roots. Launched Wednesday on an invite-only basis (request one at email@example.com) for Android, iOS, and the web, Inbox aims to simplify your email down to the most important core element: conversations.
"We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks." Google wrote in an official blog post. "For many of us, dealing with email has become a daily chore that distracts from what we really need to do — rather than helping us get those things done.
Thanks to a variety of smart features, Inbox allows users to add their own reminders, bundle similar messages together, and also highlights important info like "flight itineraries, event information, and photos and documents emailed to you by friends and family." Though the Google brass doesn't expect (or want) Inbox to be a Gmail killer, they do want it to be your go-to email system for the next ten years.
And, as we've come to learn, what Google wants, Google gets.