Google Glass really wants to happen. So much so that its tapping into every possible industry and influencer to make a case for wearing a tiny computer on our faces. Its already got fashion down pat with a DVF collection. Now, it's going for music's jugular by commissioning one of today's most exciting new acts, FKA twigs, to make a video inspired by the device.
#throughglass finds twigs playing both performer and director. Using Google Glass to source video inspiration, she begins to emulate what she sees. More dancers join her as she taps/flicks her way through her influences. (How does one navigate Google Glass? Mind power?)
The result is, like every thing FKA twigs has a say in, hypnotic. Bravo, Google Glass. Bravo.