Update: The line is available! Now you can shop all the awesome denim jackets, shirts, jumpsuits, and more!
You separate paper and plastic religiously, hit the farmers' market every Saturday, and are considering composting. Your home
may be inching toward sustainability, but what about your denim collection? Well, H&M has your back. On October 2, the Swedish retailer will launch a new denim capsule of their Conscious label, which has everything you need for an eco-friendly Canadian tuxedo (or separates, if denim-on-denim isn't your thing).
From the materials to their washing and treatment, all 40 pieces have gone through careful inspection to ensure they have as little impact on the Earth as possible. And, each item's tag has instructions on how to care for it in an environmentally safe way. Penélope Cruz
and Amber Valletta
are already loving the green take on fast fashion: Will it be the one-stop shop for all of your
denim needs? Until it comes out next month, satiate your cravings with the H&M Conscious lookbook, ahead.