Missed your shot to model for Marc Jacobs the first time around? Grab your iPhone (new or otherwise) and get your best selfie game face on, because the campaign is back for round two. Last season Marc by Marc Jacobs put up a casting call via Twitter and Instagram for the brand’s fall '14 ads, and judging from the eclectic group of winners — and thousands of entries — #CastMeMarc was a major success.
And now, with brands like DKNY and Diesel proving that selfie casting is a real thing, Marc by Marc has announced it’s choosing social media over agencies yet again this season. Entries are accepted until September 26, and a handful of lucky faces will score a MBMJ dream job shot by David Sims (as well as eternal bragging rights, of course).
While the #CastMeMarc hashtag isn’t flooded with new entries yet, it’s only a matter of time before the feed is filled with candy-colored tressed, gap-toothed, glasses-wearing cool kids à la last season's winners. The only question is, will the same formula work for spring ‘15? We’ll have to stay tuned. For now, browse the submissions in the jump. (NY Mag)