Watch Gisele Fight Her Internet Trolls

Under Armour is a brand that isn’t afraid to make bold moves. And, its latest video — with new ambassador Gisele Bündchen — focuses less on the apparel and more on making a big, positive statement about inner strength. The campaign features the model in an empty room, working out with a punching bag while messages from her haters (and a few from supporters) are projected on the walls behind her. “She’s nothing special at all” and “she’s old” flash alongside “she's perfect.”
The “haters as fuel” concept was debuted in the brand’s first video for its I WILL WHAT I WANT campaign, which features badass ballerina Misty Copeland dancing while a young girl reads a ballet-academy rejection letter that says she has the “wrong body type for ballet."
But, athletes, celebrities, and supermodels aren't the only ones who face opposition. Gisele’s video hits a meaningful note for everyone who's ever been told they weren't good enough. And, the ad's message goes beyond just performance apparel and working out; it's about finding empowerment from within. To achieve your goals, you first need to believe in yourself — and no hater's words can take away your hard work.
“This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do, despite the pressures and criticisms we may encounter,” Gisele says in a press release. “Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”
We’ve said it before, but athleticism comes in all body types and sizes. While Gisele is known as model, that doesn't mean she can't also be an athlete. She played volleyball as a kid and has been outspoken about how she works hard for her physique; lately, she's even been spotted moonlighting as Jimmy Fallon's yoga instructor. Granted, great genes and access to top trainers and chefs helps, but Gisele earns her sweat the hard way: by working out.
Now, what do you will? Get out there and make it happen — trolls be damned.

More from Fitness

Sometimes getting motivated to exercise can be harder than the workout itself. That’s why it helps to think of your gym time as a middle school dance: ...
The benefits of yoga are constantly touted by fitness gurus and scientific researchers alike: practicing yoga has been linked to reducing stress, boosting ...
Working out's a LOT more fun when you can do it on your own terms, in your own crib, with your own tunes, and your own friends
When it comes to rock climbing, an all-or-nothing approach is key
Ashley Graham is breaking barriers. She's the first plus-sized model to cover the Sports Illustrated Swimsuit Issue and she's served as our workout ...
In a move so fitting that we can’t believe we haven’t seen it already, ASOS teamed up with running shoe company Saucony to create glitter running ...
If you ask us, no workout is complete without a killer playlist — and running is no exception. Whether you prefer the trails or the treadmill, the right ...
(Paid Content) Normally, we celebrate getting into a fitness groove. It means that we've committed — on a pretty regular basis — to laying out workout ...
We may not all be able to keep up a daily diet of personal training, SoulCycle, and hot yoga. But there's a lot more to learn from celebrities' workout ...
Update: This story was previously published on Nov 21, 2015. Are you sitting down? Okay, take a minute to assess: Are you slouching in your seat? Are your...
Ah, the plank. Some version of it is used in virtually every type of fitness program, from CrossFit to calisthenics to yoga to pilates, and for good reason...
A new study published in the Journal of the American Medical Association has found that fitness trackers aren't exactly the key to a super-healthy ...
Maybe you're someone who appreciates the sturdiness of genuine leather. Perhaps you can't stand the idea of going to an hour-long vinyasa class without ...
Hailey Langland is a 16-year-old snowboarding star who believes that if you're not having fun doing something, it's not worth doing. "What sets me ...