UGG Wants Everyone To Stop Stressing Out At NYFW

JoyJacobs_140904_UGG_Sanct_0022Photographed by Joy Jacobs.
When Fashion Week takes over New York City, it's a whirlwind of runway shows, market appointments, and parties — all in #OOTD-worthy looks, of course. And, by about halfway through day one, cravings for a place to kick back and relax inevitably ensue. This year, it's UGG® to the rescue. Its mission? Saving the fashion crowd's feet from the stresses of sporting amazing shoes all day, every day. And, we're not surprised by its Fashion Week presence: With the announcement of model Langley Fox-Hemingway as one of its new faces, the brand is set on making a style statement.
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Through September 11, UGG will play up style and comfort in Sanctuary by UGG, an R&R lounge decked out in cozy UGG Home decor, right at the heart of Lincoln Center. Plus, it's sponsoring a VIP area where designers and celebs can kick up their heels in between shows. The best part? At both lounges, guests can trade in their shoes for a pair of comfy UGG slippers. Who knows? Maybe next year, we'll actually see UGG on the runway. In the meantime, you can hit up its New York City stores to get your own version of the lounges' soft steppers. Your feet will thank you.