You've seen video after video of ice water poured over the heads of your friends, your favorite celebrities, and even the most unexpected of participants. But, Grace Coddington avoided the rush of eager pourers and has waited until now for the perfect moment to dump a buck of chilly water over her ravishing red locks. (Seriously, so much respect to the famous 'dos at Vogue.)
Admittedly, we would have glazed over yet another Instagram video had it not been for Grace. At the behest of Hamish Bowles, who nominated her, Grace posted her good deed today, passing the torch over to Edie Campbell, Ansel Elgort, and Marc Jacobs to do the same. What most impressed us about this video was not that Grace went ahead and dumped the tub, but that she checked inside afterward to make sure she had gotten every last drop. If that's not a dedicated do-gooder, then we don't know what is.