Pop's resident witch Lorde is known for her convulsive dance moves. But, Grimes is here to show you that twitchily moving your arms while wearing all black does not a witch make. You must conjure up a post-apocalyptic version of Dante's Inferno to earn that title.
In a post on her Tumblr, Grimes explains that the video is "[sic] supposed to be dante’s inferno (abstractly), different layers of hell etc."
Abstract would be putting it lightly. The four-minute clip is a surrealist feast for the eyes, filled with black-lit, bullet-hole-ravaged rooms, desert exploration, some swords, and plenty of bewitching dance moves. Boucher is mesmerizing as Dante while Blood Diamonds follows her throughout the desert as Virgil.