Please upgrade your browser for the best Refinery29 experience. Read more.

The Prettiest Makeup You'll See All Day

  1. Begin Slideshow
    Photographed by Geoff Barrenger.



    See All Slides

    It's easy to get jaded by the fall beauty campaigns rolling in around this time of year. Each company has a seemingly singular vision for what is "beautiful" this season. But, that's exactly what makes Space NK's campaigns so unique — the team creates looks that will speak to its wide customer base. And, its fall 2014 lookbook is no different.

    "We're a house of color brands," says Paul Wilkins, head of visual merchandising for Space NK. "We don't just represent one look. Not everyone wants to wear the same makeup every day." With that in mind, he worked with hairstylist Michael Dueñas, makeup artist Tina Turnbow, and nail artist Jin Soon Choi to create five distinct looks for every personality.

    "We picked out the iconic looks of the season, so you can kind of pick and choose what you want to do. It's a bit like a capsule wardrobe, but for makeup," Wilkins explains. The campaign was also extra special because it was the first time Space NK had ever shot a lookbook in New York City. Wilkins explains that he and the team wanted to tap into the energy of the city — as well as the genius of the experts who live and work here.

    But, instead of just talking about the genius campaign, we thought we'd give you an exclusive first peek. Click ahead to see (and shop!) all of the styles from Space NK's fall lookbook. Your new go-to look is probably in there, somewhere.

    Begin Slideshow


New York

16 Books You Need To Read This Fall

The scent of fall is in the air — and you may also detect the sweet smell of books. Maybe it’s the memories of back-to-school reading lists, or the coziness of couches in cooling weather, or how a steaming mug of cider just calls for a novel to join it, but autumn weather always seems to demand new reading material. read