One site seeks to find out. Total Frat Move, a website of bro interest, has launched its #WhyWeNeedFrat campaign. "There's an important movement afoot. It's time to stand up and tell the world why we need frat," reads the site's page. The video features a collection of bros solemnly sharing their reasons for needing a fraternity. These reasons include, but aren't limited to, "My clothing would be out of date by 60 years without it," "upper-middle-class people can't join a gang," and, simply, "boobs."
Say what you will about the activities, attitudes, and poor wardrobe choices this movement promotes, but it looks like a pretty genius idea that's just as clever as it is eyeroll-inducing. Check out the clip below. (Not pictured: all the high fives they gave each other after BuzzFeed finally picked up their story, man.) (BuzzFeed)