Americans are more than willing to stand in line for Supreme's weekly "drops" of limited-edition T-shirts and bucket hats. But in Russia, as a wise man once noted, they do things a little differently. In Russia, people queue for hours in anticipation of buying a T-shirt emblazoned with the image of its Ukraine-storming, forest-fire-fighting action-man-slash-president, Vladimir Putin.
The BBC reports that Muscovites — and, for some reason, Mickey Rourke — lined up for hours at "one of Russia's most expensive stores" to purchase T-shirts with Putin's picture on them. The tees come in 15 different designs, which, not surprisingly, portray Putin in the same kind heroic macho-man set-ups as his many fake photo-ops.
The T-shirts' manufacturer told BBC reporters that over 7,000 Putin tees were sold in one day. And yet, the crowd shown on the video looked barely a hundred strong, and was noticeably without the usual jostling and shoving that accompanies, say, your average H&M designer collab debut.
Click over to BBC for the full, and fully puzzling, video (in case you were wondering, Mickey Rourke deems Putin "a real gentleman, regular sort of guy" who makes good eye contact. We're not saying this is a totally staged bit of image-boosting agitprop for the controversial Russian leader. We're just saying this sets off our BS detectors almost as much as that time he hugged a Polar bear. (BBC)