Breaking: Burger Selfies Are Now A Thing

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In what's probably this week's most genius marketing strategy, Hellmann's mayo is merging two things millennials just can't get enough of: selfies and burgers.

With the mission to answer the burning question, "What if burgers were a blank canvas?" the condiment company created a robotic 3D portrait maker that takes photos of people and squirts their likeness onto a burger (or, presumably, whatever you'd like) with mayonnaise.

According to Hellmann's PR company D&S Media Group, the video is part of a U.K. series from the brand about "summer hacks." As a hot sauce enthusiast, I'm slightly upset Sriracha didn't think of this first, but there's no word on if it's pending a patent, though (hint, hint.) Take a look at the video below.