“The balance and consistency of [Yves Saint Laurent’s] brand positioning…explain, along with the appointment of Hedi Slimane as creative director, the tremendous recent success of the brand,” Deutsche Bank analysts told The Wall Street Journal — a stance that echoes that of Sky Ferreira in a 2013 New York Times article. “Hedi has a very specific thing he does and that’s why they brought him in,” she said. “When people talk about him changing Saint Laurent, I don’t really see the problem. Because you can actually wear it?” Shoppers, Deutsche Bank analysts, Sky Ferreira…we’re all on the same page, here.
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