Crocs is, of course, famous for its holey, clunky clogs that became a hit in 2002 — thanks in part to early adoption by Mario Batali, who famously owned 30 bright-orange pairs and purchased another 200 before that color was discontinued in 2013. So, clearly these things inspire loyalty.
Crocs' president, Andrew Rees, called his company's formal designs "too big a reach for the brand." WSJ also attributes Crocs' falling fortunes to "overexpansion." But, we think the renewed focus on clogs will be a great move. After all, Crocs still has a loyal following among gardeners and grade schoolers — and no one on the red carpet really wants to say "Oh, these patent leather lace-ups? They're Crocs, thanks."
Here's hoping this is the beginning of a turnaround, because to lose Crocs now — just as the urban hipsterati are turning to them instead of Birkenstocks for their normcore shoe needs — would be a tragedy. And, if nothing else, let this be a lesson to other currently-hip "ugly shoe" brands. If you start to see a Tevas store on every corner, the end may be nigh. (The WSJ)
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