That's because the offerings will go way beyond on-trend basics. If browsing for cute silverware while snapping up the latest designer collaboration is your kind of thing, you should make this location a go-to. The store will carry all lines from the Swedish label, including clothing, housewares, and cosmetics. A shopping mecca of this caliber in the city's hottest tourist district could just be the perfect platform for introducing the brand's lesser-known collections. A free style-adviser service — a first for the chain — will also be available by appointment.
To celebrate the grand opening and new addition to the H&M family, the store's interior will be decked out in art curated by Jeff Koons. A limited-edition crossbody bag designed by the artist will also be available in stores and at hm.com.
After all that, the mega-chain isn't resting on its laurels. The brand plans to debut an even bigger outpost in Herald Square toward the end of this year. Talk about a one-upper.